Our social media and marketing strategies are designed to go beyond aesthetics — they focus on brand positioning, reputation, and sustainable growth. I work with both a strategic and creative mindset, using tools from design, communication, and digital content to turn challenges into solid market opportunities.

I’ve already implemented strategies such as:

• Rebranding campaigns focused on reputation: repositioning businesses with a history of poor management by changing their visual identity and brand name, restoring public trust and reinforcing values like ethics, care, and professionalism.

• Narratives that build authority: such as the “Unfiltered Mondays” campaign for a dermatologist, where consistent, real-life content fostered audience connection, support for the movement, and strengthened the public’s trust in the professional.

• Product repositioning to overcome acceptance barriers: I developed a strategy to elevate a supplement line by shifting focus from in-house manufacturing to exclusivity and product differentiation. The plan included sales team goals and partnerships with personal trainers, influencers, and strategic local profiles.

• Purpose-driven campaigns with community engagement: creating content that goes beyond selling, highlighting stories, behind-the-scenes moments, and human-centered actions to organically strengthen brand image and audience involvement.

• Data-driven, customized strategies focused on results: every decision is based on audience behavior, competitor analysis, and content performance — ensuring coherence, relevance, and measurable impact.

My work is grounded in active listening, understanding each client’s market, and building realistic solutions that respect both their budget and business stage — always aiming for consistent growth, whether through small or large investments.