Stickers for Instagram Stories posts. These are nothing less than emojis and emoticons for the photos and videos that the user publishes on their profile. When published on Giphy, they are available on both Instagram and TikTok.

Filters are camera effects that use augmented reality technology to modify the real image of things. When we choose a filter and use the front camera of our cell phone, we can change our own image, usually of our face. Having your own filter allows your brand to create connections with the customer.